Did you notice that Corvette, North America’s Production Sports Car, emblem badges have been changed? Are they still Corvettes?
How can you tell that the Sports Car parked beside you is a Corvette? By the emblem badge on it, of course. Corvettes have always had the crossed flags emblem.
Corvette Crossed Flags emblem from the mid 1950s. Photo courtesy of ccvic.zenfolio.com.
That famed emblem ( going from left to right) consists of the red Fleur de Lis with 3 horizontal bars just below it , the Chevy bowtie and the black and white checkered flag on the right side. The French Fleur de Lis symbol had replaced the American flag, just days before the original Corvette was introduced to the world. US Laws prohibit the use of the American Flag in commercial products, at least back in the 1950’s. The American Flag was replaced by the Fleur de Lis apparently to honour of the founder of Chevy, Mr Louis Chevrolet.
Corvette Sting Ray from the 1960s with its Crossed Flags emblem. Photo courtesy of ccvic.zenfolio.com.
Neat Corvette history. Show people this emblem and the Corvette will come to mind. Emblems are a great way of implanting one’s product into the minds of potential buyers.
Corvette L82 from the 1970s showing its Crossed Flags emblem. Photo courtesy of ccvic.zenfolio.com.
Then something happened. The Crossed Flags emblem on New Corvette models was changed.
Modern day Callaway Corvette showing the new Crossed Flags emblem on its front. Photo courtesy of ccvic.zenfolio.com
The Fleur de Lis was moved to the right side. The three horizontal bars below it were now gone. The flag folds changed from being curvy to angular.
New Corvette Crossed Flags emblem. Photo courtesy of ccvic.zenfolio.com
Since the Emblem Badges have had such a drastic change, can the new models still be considered to be Corvettes?
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